网站内容是一个网站建设的核心与灵魂。设计再漂亮，功能再强大，若无好的内容，只是虚有其表。而设计较差，功能落后，但通过好的内容而人气火爆的网站，比比皆是。当然并不是说设计与功能不重要，毕竟人靠衣装，但人更需要内涵与独特的品质，网站也是如此。
content of the website is the core and soul of a construction site. to design beautiful, functional and powerful, without good content, just look impressive but lack real worth. the design is poor, backward function, but through good content and a popular website, meet the eye everywhere. of course is not to say that the design and function is not important, after all, clothes make the man, but people need more connotation and unique quality, the website also is such.
网站内容是一个营销型网站建设的灵魂，一切的核心。因此必需与网站的自身定位保持完全一致，网站定位方向决定了内容方向。而网站内容规划又决定了整个网站的框架结构，网站的栏目与内容板块开通。包括产品与服务项目策划都需要围绕网站内容而进行。
content of the website is a marketing type website construction of the soul, the core of everything. it is necessary and the website itself remains exactly, website orientation determines the direction of. and the website content planning and decision of the frame structure of the entire site, site columns and content plate opening. including product and service project planning need around the web content.
而现在，互联网竞争激烈，想要超过众多竞争对手，光靠模仿已经很难成功。只有内容做得好，内容做的有特点，内容做得让用户喜欢，才有可能脱颖而出。内容大众化只能越来越归于平庸，独特的价值才能成就一个网站的非凡。当然，网站决不是为了追独特而非要与众不同，而是在真正理解用户需求的基础上进行创新，满足用户需求的差异化才是有必要的，不然一切个性都成了画蛇添足。
and now, the internet competition is intense, want more than many of its competitors, rely on imitation has been very difficult to succeed. only the content well done, do it features, the content did let users like, can talent showing itself. content of popular and can only be more attributed to mediocrity, unique value to make a website's extraordinary. of course, the website is not to chase the unique and should not be out of the ordinary, but the innovation on the base of a true understanding of user needs, meet different user needs is necessary, otherwise all the personality have become superfluous.
因此，确定网站内容的原则：
therefore, the principle of determining content:
1，内容是否与网站定位一致。
the content is consistent with the site location.
在网站内容规划中最容易犯的一个错误就是什么都想抓，却什么也没抓住。而这个错误的最大原因通常是网站定位不明确导致。但即使在网站定位已经很明确的情况下，网站内容规划依然会出现这种错误。特别是在网站发展初期，贪多而不精不专，是导致很多网站内容失去竞争力最大的原因之一。因此网站内容规划中，必需要先不断的做减法，只要是与网站核心定位不相关的内容都坚决减掉，不要为了芝麻而丢了西瓜。
an error in the web site content planning is most likely to make is what want to catch, but what also didn't catch. but the biggest reason of this error is usually the site positioning is not clear lead. but even in website localization is very clear, the website content planning still encounter this error. especially in the initial stage of development of the site, you and not essence of life not only, is one of the reasons why many web content to lose competitiveness maximum. so the website content planning, will need to continue to do subtraction, as long as the content location and site core not related to resolutely lose, don't lose to sesame watermelon.
所以，在确定内容主体的时候一定要与网站定位保持一致，一定要懂得有舍才有得。等你的网站发展成熟稳定，确实西瓜不会丢了后，可以再开始围绕核心服务去一步步打造完整的产业链。梦想一开始就建立一个帝国，只会让自己迷失在一个小胡同里。
so, consistent with the site location at the time to determine the content of the subject must, must know how to have homes. your website development is mature and stable, does watermelon will not be lost, could start around the core services to step by step to create a complete industrial chain. the dream begins to build an empire, will only let yourself lost in a small alley.
2，内容是否满足用户需求。
the content is to meet the needs of users.
用户需求也与网站定位相关，网站定位决定了网站面向哪一类用户群体。只有先知道了网站面向哪一类用户，才能有针对性的为用户提供内容。所以网站内容是需要同时满足网站定位与用户需求的，而严格上来说，这并不冲突。而如果你发现你的网站定位与用户需求相冲突了，那网站内容仍需以满足用户需求为先，相应的网站定位也需要反醒。而未被满足的用户需求才是最有潜力的市场，你的网站提供的产品能够成功的机率也更高。
user demand is also associated with the site location, site positioning determines what kind of site for user groups. only to know the website for which a class of users, can be targeted to provide users with content. so the website content is the need to satisfy the site location and the demands of users